The Wrestling Observer Newsletter that John Cena had signed a multi-million dollar endorsement deal with Hefty trash bags to become their new spokesperson. As seen above and below, new promos with Cena have been released. Hefty also wrote the following on their website:
Hefty’s new Ultra Strong Drawstring Trash Bag commercials star wrestler, actor and strong man John Cena, who embodies Hefty’s strength and humor. His character infuses plenty of muscle and a few subtle jabs at his wimpy counterpart, played by actor and comedian Rob Schneider.